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Life Insurance Made Easy

Your needs, your coverage: Find the perfect fit for your goals.

Our Doctors

Why Choose Apricus Aid?

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We Work For You

Our mission is to be your trusted partner in navigating coverage options ensuring that you receive the coverage and support that truly serves your needs.

Plans For Every Budget

We understand balancing budget and security. We'll match you with a plan that meets both needs. You'll get the protection you require at a cost that makes sense for you.

Simplified Coverage

We value your time. Skip the medical exam and answer a few basic health and lifestyle questions. If approved, you can be covered as soon as today.

Personalized Service

As a small business, we prioritize you. We'll assess your situation and offer personalized recommendations based on your unique situation.

Get your FREE life insurance toolkit & final wish form today

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How it Works

How It Works

Getting life insurance with Apricus Aid is simple. Follow these easy steps:

A Discovery

Schedule a free consultation where we will ask a few questions to understand your situation and uncover best options for you. 

Choose a Plan

We will guide you through all your options, ensuring you make a well-informed decision. Once you've made your decision, We work with you to complete your application and guide you through the application process.

Get Covered

Congratulations on being covered! We'll send you a handy summary with your coverage start date, as well as all the important contact details for your policy, so you have everything at your fingertips.

Pearl B, NJ

My experience working with Apricus Aid was absolutely fantastic! They went above and beyond, proactively reaching out to provide updates and advocate on my behalf. I'm so grateful for Their attentive service and dedication to ensuring I had all the information I needed. My sincere thanks for making this process stress free

Daniel D, NJ

During the underwriting process for my policy, there was an issue that nearly denied me the coverage I needed. But thanks to Sheldon, he took it upon himself to help resolve the misunderstanding. His dedication and persistence made all the difference - I was able to get the level of coverage I was looking for at a premium that fits my budget

Todd W, NC

Whether I needed $50,000 or $500,000 in life insurance coverage, Apricus Aid went above and beyond to assist me. Their customer service skills are unparalleled - They're incredibly knowledgeable and provided personalized recommendations based on my unique situation. Their expertise and attentive support made the entire process seamless

Sheldon Wilson


Founded out of love for my family, Apricus Aid is dedicated to simplifying insurance coverage for you. I understand the importance of protecting your loved ones and assets, which is why I am here to guide you every step of the way.

After nearly a decade managing restaurants, I embarked on a new journey in 2022 by establishing Apricus Aid, channeling my passion for community service into meaningful action. My expertise lies in final expense, term, and whole life policies, providing support whether you're beginning to build a legacy or ensuring its protection.

Let me be your partner in securing a brighter future for your family. Trust Apricus Aid to provide you with not just insurance solutions, but also the peace of mind that comes with knowing you are well-protected.

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